Date: 03/03/2021 - 01/06/2021
Dedication: 20 hours (6 weeks)
Course type: MOOC (Massive Open Online Course)
Languages: Español
Powered by: EOI
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Sé + Digital

Sé+Digital is a free online course where you can develop digital skills to improve your professional activities, start or carry out business from your locality.

This course is supported by the EOI La Escuela de Organización Industrial, which has been training professionals for 60 years and Orange, one of the world's leading telecom companies.

Contents

  • Introduction
    • Presentation of the training program and methodology
    • Using the platform
  • What do I need to know to being digital?
    • What is the Digital Economy?
    • Changes caused by new technologies in the digital economy
    • The efficient and intensive use of ICT in the company
  • How can I do digital business from my city?
    • Opportunity detection and definition of digital strategy
    • How to design a new project or redefine the current business model? The Canvas model
  • How does technology impact new business models?
    • New digital technologies: Digital Transformation
    • Innovative business models and new channels in the digital economy
    • E-commerce platforms
  • How to promote my business from my city?
    • What is Social Media Marketing?
    • Social Media Usage Strategies
    • Create new forms of customer interaction
    • Promote your business on the internet with SEO and SEM positioning strategies
  • How can I finance my business?
    • Financing formulas
  • Other business opportunities in the digital environment


Carlos Andonegui

Director General Vinopremier


Enrique Gonzalo

CEO Hightrack


Susana Andújar

Director Orange Digital Channel


Alberto Moratiel

Institutional Relations ENISA


Elena Blanes

Founder of Stegac


Carolina Rodríguez

Head of Promoción ENISA


Luis Bobes

Owner and Manager Sombrerería Albiñana


Luis Santos

Director of Innovation Orange


Eduardo Dueñas

CEO Métrica 6


José Luis Zimmermann

Director General Adigital


Paolo D’Arminio

Big Data Professor and expert in EOI


Ricardo Buendía

Professor expert in EOI in Digital Marketing